Measure your B2B Marketing

Our measurement methodology measures more than just vanity statistics. We delve much deeper. To uncover what your marketing is really delivering.
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Measure the impact of your B2B content

Be sure your content marketing campaigns make a difference to your bottom line with our R.E.C. model

Reach

Measure how many people see your posts, visit your website. Or the number of marketing emails that you send. This is your Reach.

Engagement

Measure how many likes, shares or comments each piece of content receives. Or visits to a website page. This is your Engagement.

Conversion

Measure how many people follow through on your Call to Action. Book a call. Register for a webinar. This is your conversion.
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Benchmark your success

See the success of your B2B campaigns

This model sets benchmarks for success. We gauge what people find interesting about your services. We identify your advocates. We see where you’re gaining traction. And we prioritise marketing driven by customer demand.

Measure your success