Many agencies focus on one or two channels of communication to deliver a marketing campaign. But studies show they should be integrated. We employ the PESO model to identify every channel of communication that’s open to you. With each channel reinforcing a single, continuous message.
Thought leadership resides at the centre of the PESO model, where all the channels align. A successful campaign should harness every channel in the service of one single objective. That’s how you achieve maximum authority in your field.