We developed a comprehensive marketing plan around thought leadership to build MyLife Digital’s reputation and profile in the field of personal data management.
Linking to the GDPR
The General Data Protection Regulations provided us with a great opportunity to link MyLife Digital’s Consentric platform to the forthcoming regulations.
Thought leadership on GDPR
Our brief was to appear in publications for the third sector and marketing, as well as creating thought-leadership pieces. Each article was specifically commissioned with exclusive content written to fulfil the publications’ brief.
This work formed part of an integrated campaign which included webinars, social media and creating downloadable content.
We developed new materials, conducted research internally, and with partners, launched webinars with guest speakers and speakers from the business. All promoted through email marketing campaigns, social media pushes, media liaison and speaker engagements.