We worked with first-time author and leadership executive coach David Guile during the pre-publication and launch of Potential.
Ready to launch
We undertook a full programme of activity. We updated his website, developed videos and promotional materials, published blog posts, built a database and created email marketing campaigns, blitzed social media and topped off our activities with a launch event in London.
The result – Potential reached Number 1 for HR & Leadership books during the launch week. Superb campaign. Superb results. Superb book.