JCA, now PSI

Showcasing how emotional intelligence can be developed. Creating thought leadership for occupational psychologists and leadership development.
Scroll down
Promoting emotional intelligence

Jo Maddocks and his team are experts in emotional intelligence (EI). In 2018, Jo wrote a book on how to apply EI into business. JCA needed to spread the word about the power of EI and increase the use of their EI assessment. They also needed to establish their position as experts in the application of EI to drive business performance.

Positioning as market leaders

Transform Communications produced a series of thought leadership articles in high profile business publications, as well as commentary in the national media. We undertook an ongoing campaign to position JCA as thought leaders in EI and talent management solutions, through media coverage and thought leadership content.

What we do
The results

We placed over 50 articles written on EI in leading business publications including The Times, Forbes, Headspring and leading business and HR titles.

We wrote case studies with world-leading clients interviewed, produced and featured.

Thought leadership content, including White Papers, guides, blogs, emails and social media campaigns.

Aligning brands

When PSI International acquired JCA Global, we worked with the whole team to align the two brands, ensure a smooth transition and quickly establish a place for the newly created PSI Talent Management in the market.

We provide PSI with PR, articles, written commentary, white papers, social media strategies, and email campaigns.


Recent Work

Previous Project

Bringing new light to law

Next Project

Disrupting the HR world