Jo Maddocks and his team are experts in emotional intelligence (EI). In 2018, Jo wrote a book on how to apply EI into business. JCA needed to spread the word about the power of EI and increase the use of their EI assessment. They also needed to establish their position as experts in the application of EI to drive business performance.
Positioning as market leaders
Transform Communications produced a series of thought leadership articles in high profile business publications, as well as commentary in the national media. We undertook an ongoing campaign to position JCA as thought leaders in EI and talent management solutions, through media coverage and thought leadership content.
