Developing a drone proposition

A new market proposition for PwC. Developing key messages and an engaging delivery style
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Developing a drone proposition

Elaine was promoting a new service for PwC drawing on her engineering background with the Royal Airforce. She needed a concise proposition development, delivered in an engaging  manner that showcased the commercial potential.

Workshopping messaging

One workshop and training session later, Elaine was confident enough to present to PwC internally. She has subsequently been featured in the national press and hosted parliamentary debates. In addition, she has provided internal thought leadership on the impact of drones on the UK economy.

Key messaging

Developing a drone proposition

Press play

“Two radio interviews today – 5Live and BBC Scotland. You turned me into a media machine! Thank you.”


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