When PCL (Psychological Consultancy Ltd) wanted to launch a new product ‘Risk Type Compass’ onto the market, they had the tools but no data to back it up.
Turning media relations on its head
We turned a media relations approach to research on its head. Instead of PRing the results of research, we partnered with media publishers in different sectors (police, fire fighters, nurses, accountancy, IT, HR, business press etc.) in order to survey their readers. This gave us a great deal of press attention prior to development of the proposition, followed up with articles on the findings, and then the overall research results on publication and launch of Risk-Type Compass.
Win, win, win.