10,000 psychometric test results residing online. “That’s a gold mine of research data,” we said when we met the wonderful Geoff Trickey of PCL. So, we devised a plan.
The grand plan
Analyse all the insights from this research, compiled over 10 years. Release it in a thought leadership report. Gather all clients, colleagues and prospects together at the RSA. Build a media campaign around the event.
Standing room only at a presentation for over 200 people. Stunning media coverage including The Guardian, The Evening Standard, The Financial Times, Coaching at Work, People Management and many others. A great brand builder.