B2B marketing best practice case studies

Our content marketing, public relations and marketing success stories

Elaine Whyte

Developing a drone proposition

A new market proposition for PwC. Developing key messages and an engaging delivery style
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WHAT WE DID
Key messages - Marketing Strategy - public speaking
PSI International

Tell me more about...books

Creating a digital content library on e-assessment for credentialing and awarding organisations
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WHAT WE DID
Digital content - Management Consultancy - Social Media - Technology - Thought Leadership
InHouse Inspired Room Design

Building brands in the UK

We have partnered with InHouse for over 10 years to build their brand and reputation in the kitchen, bathroom and bedroom furniture market.
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WHAT WE DID
Change - Grow - Marketing Strategy - Media Relations - Public Relations - Website Content
Psychological Consultancy Ltd

A Decade on the Dark Side

10,000 data set on the dark side characteristics of the UK workforce. A media relations campaign that blew the newsstands apart
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WHAT WE DID
Grow - Media Relations - Thought Leadership
The Psychological Consultancy Ltd

Are you a risk taker?

What is your propensity for risk? We launched a new psychometric test through an innovative media relations campaign
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WHAT WE DID
Change - HR consultancies - Media Relations - Public Relations - Thought Leadership
MyLife Digital

Educating the market on GDPR

Thought leadership on personal data from MyLife Digital
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WHAT WE DID
Change - Digital content - Media Relations - Social Media - Technology - Thought Leadership
MANGO, now part of Humentum

Management Accounting for NGOs

Rebranding strategy and messaging
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WHAT WE DID
Brand - Change - Financial Services - Marketing Strategy - Messaging - Website Content
Lawbright

Bringing new light to law

Refining the positioning and creating website content for founders of legal firm, Lawbright.
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WHAT WE DID
Digital content - Launch - Professional Services - Proposition - Startup - Website Content
JCA, now PSI

Developing emotional intelligence

Showcasing how emotional intelligence can be developed. Creating thought leadership for occupational psychologists and leadership development.
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WHAT WE DID
Digital content - HR consultancies - Management Consultancy - Media Relations - Public Relations - Social Media - Thought Leadership
Disruptive HR

Disrupting the HR world

We partnered with Lucy Adams, ex-HRD for the BBC, and her co-founders, to launch Disruptive HR. One single objective. Show how HR could be done differently.
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WHAT WE DID
Blogs - content - HR - Marketing Strategy - Media Relations - PR campaign - Social Media - Speaking Platforms
Festo Training & Consulting

Engineering engagement

Promoting the training & consulting division of engineering giant Festo.
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WHAT WE DID
Digital content - Grow - Management Consultancy - Media Relations - Public Relations - technical & engineering - Thought Leadership
From EsIT to ThankQ

Rebranding leading fundraising platform for charities

Devising a new brand, look and feel for ThankQ, a leading fundraising and membership CRM for the third sector
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WHAT WE DID
Brand - Branding - Marketing Plan - Marketing Strategy - Messaging - Tone of Voice
Because of the confidential nature of this work, all identifying aspects have been removed

Redundancy and relocation

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WHAT WE DID
Crisis Communication - Defend - Internal Communications - Marketing Strategy - Media Relations
David Guile

Publish an Amazon best seller

Hospitality industry leader David Guile approached us to help to launch his book Potential and his leadership development consultancy.
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WHAT WE DID
Blogs - Book Publishing - Scale-Up - Social Media - Website Content
Connect Assist

Are you ready to respond?

A partnership approach to marketing Connect Assist through thought leadership.
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WHAT WE DID
Marketing Plan - Marketing Strategy - Media Relations - Thought Leadership
Just Donate

Just Donate Thought Leadership

We were commissioned to launch a new fundraising platform for charities.
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WHAT WE DID
Blogs - Change - Social Media - Technology - Thought Leadership
Cognisses

Quantifying recruitment with AI

A PR and media relations programme for startup recruitment platform Cognisess aimed at HR Directors and business owners.
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WHAT WE DID
HR - Media Relations - Public Relations - Scale-Up - Technology
Confidential

Change in leadership

Preparing for a change in leadership. Because of the confidential nature of this work, all identifying aspects have been removed.
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WHAT WE DID
Crisis Communication - Defend - Marketing Strategy - Media Relations - Messaging
Affinity Workforce

The Teacher Trap - research into teachers' careers

Research conducted for Affinity Workforce led to a published report and articles in the education press.
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WHAT WE DID
Articles - Digital content - Media Relations - Thought Leadership
Consentric

Launching new platform technology

We brought the Consentric brand to life through integrated content marketing.
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WHAT WE DID
Digital content - HR - Marketing Plan - Marketing Strategy - Media Relations - Social Media - Technology - Thought Leadership
Burtt-Jones & Brewer

People, place & performance

When Burtt-Jones & Brewer wanted to extend their reach from their traditional Facilities management audience into HR, they came to us.
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WHAT WE DID
Digital content - HR - Media Relations - Social Media
Bath Consultancy Group, now GP Strategies

A coaching challenge

You've got fantastic people working for you but I've not heard of you.
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WHAT WE DID
Book Publishing - Media Relations - Public Relations - Strategy - Thought Leadership