It’s exciting being in an agency that is growing at such a fast pace, with so many new things happening all the time. I can’t wait to see where we go next.
My favourite thing to do for fun is dance – I’ve been dancing most of my life. Mainly ballet, but I’ve also tried out street, jazz, ballroom and am currently taking contemporary dance classes.
Ikea’s visual language, in all their content and copywriting is witty, irreverent, and imaginative. Their 2018 advert ‘Ghosts’ has to be one of my favourite adverts of all time. They take a fairly basic before-and-after storyline and inject some playfulness into it with their tag line ‘maverick with fabric’ and the use of plain white sheets as ghosts meeting bright fabrics. It encourages people to try new things and puts Ikea front and centre as the place to go for new or interesting furnishings.
My working day always looks different. Some days you can find me writing social media posts, learning about renewable energy, responding to a journalist about the best kitchen storage and writing blog posts. Other days I will be creating graphics for LinkedIn, sending out press releases and cold email campaigns and writing out reports for clients.
I’ve always enjoyed crafting stories and at the age of around 16, we had a class on advertising and just how powerful it is. This sparked my interest in communications so much so that I continued to study Media at A-level, but it wasn’t until I went to an open day at Falmouth University for Creative Advertising that I realised that communication was something I could really pursue as a career.Back to news