A Virtual Talk with Sue Brayne and Tracey Stead

We run a series of events called ‘Transform Talks’ where we bring the most up-to-date thought leaders to Bradford on Avon where we can share deep, interesting and useful business insights.

As you might know, we love our Transform Talks and we’re really missing hosting live events. So we decided to do something different this time around and host a live webinar instead. Focussing on a difficult and highly sensitive subject.

The issue of our own mortality has always been a difficult one to address. Of course, we all rationally know that we are going to die. We’ve just never been very good at facing that fact. We had planned this event long before Coronavirus took over our lives, but feel that getting comfortable with the topic of death and dying is now more important than ever.

Thank you to everyone who joined us for our first live online Transform Talk. We hope that you found enjoyment in the event despite the sombre subject matter. It really made us realise how little time or thought we give to death and dying. Here is a recap of our key discussion points:

Key Points

  • Coronavirus has given us an opportunity to speak more openly about and confront mortality

  • Mortality is different from death

  • Mortality happens the moment we draw breath, and death finishes our story of mortality

  • Most people don’t discuss death because death feels a long way off

  • We looked at the Stages of Grief model (Elizabeth Kubler-Ross)

  • How this model can also be applied to the grief of ‘normal’ life

  • Compared to the Whirlpool of Grief model (Dr Richard Wilson)

  • There are a LOT of sayings for ‘death’

  • What are we denying by using euphemisms?

  • Humour is very much part of processing death

  • The pressure to have a good death

View the full recording below

Further resources


  • Sue Brayne ‘Living Fully, Dying Consciously’, available at Amazon

  • Sue Brayne ‘Nearing the End of Life – A Guide for Relatives and Friends of the Dying’, available at Amazon

  • Atul Gawande ‘Being Mortal’

  • Patrick Ness, ‘A Monster Calls’. Also made into a beautiful film in 2016. Particularly good for teenagers

  • Mitch Albom, ‘Tuesdays with Morrie: An Old Man, a Young Man, and Life’s Greatest Lesson’

  • Elizabeth Kubler-Ross, ‘On Death and Dying’


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