Creating content for your website

Website content writing

Your website content should portray your purpose as an organisation. It should showcase not just the services and solutions you provide, but also your values and the culture of your business. For writers who understand how to create great website content, contact us today.
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Writing website content

Businesses spend fortunes on designing their websites yet skimp on the one thing that sells who you are and what you do. Organisations need to adapt continuously to the changing business climate, yet their content can remain the same for years.

Do you need to reconsider your content? Is it still valid? Does it portray who you are today? Is it generating the maximum traffic? Using the latest SEO tools, we research, develop and write website content based on what your market is searching for. But we’re more than just SEO.

Our website content for B2B organisations captures the essence of your brand. When writing your website content, we get to the heart and soul of your organisation. We capture your tone of voice. We understand who you’re writing for, what they want to read and how they want to consume information.

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Website Content Strategy

Finding the right words

We have a defined approach to website writing. We begin by hosting a Website Workshop with your senior team.

  • We work with you to define your customers. Identify what they’re responding to and where you could be converting additional traffic.
  • We guide you through a key messaging session. Enabling us to identify your key messages for every customer journey.
  • Finally, we consider your Tone of Voice. This is where we crystallise how you present yourself so that your customers know who you are.
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Help people find your business

Website content SEO

Once we’ve identified what the essence of your brand is, we conduct SEO research to identify the keywords your audiences are looking for. This informs your website navigation, so you have a page dedicated to each key search term.

That’s how you get the traffic you deserve and make sure the information you provide is relevant to your site visitors.

To continue to improve your SEO and page rankings, our sister company Transform Digital has experts on hand.

Ready to transform your website copy?